World Vision aims to raise the most amount of money to reach the greatest number of children in need. We’re always looking for creative, low-cost methods of generating awareness and interest in helping those in vulnerable communities.
By partnering with artists within the Artist Collective, World Vision has been able to reach more Canadians to come alongside us to improve the lives of children and families, both in Canada and around the world.
Artists are not compensated for joining the Artist Collective, and in keeping with Imagine Canada’s requirements, we do not compensate artists on a per-sponsorship basis. However, compensation is provided when an artist or speaker is promoting World Vision as part of an event that he or she is involved in.
Financial remuneration for touring artists is calculated based on a range of factors, such as the expected audience size, the number of events the artist is participating in, and an estimate of the number of sponsorships obtained. Artists also have the option to reduce or even waive their compensation from World Vision, which many do.
World Vision distinguishes between its Celebrity Ambassadors and the other artists who are part of the Artist Collective. Celebrity Ambassadors are not financially remunerated for their involvement with World Vision. When invited to go into the field to see our work in other parts of the world, their flights and modest hotel accommodations are paid for by World Vision.
Our Celebrity Ambassadors often find unique ways to assist World Vision in offsetting the cost of these trips. For example, during our recent #kiliclimb4kids campaign, which saw several of our Celebrity Ambassadors climb Mount Kilimanjaro in Tanzania, each ambassador introduced us to new corporate partners who donated free items and resources towards the climb. Thanks to our Ambassadors and their efforts in obtaining sponsorships, both corporate and individual, World Vision raised $243,000 to be used in our advocacy efforts to fight the exploitation of children through unsafe child labour.
Each member of the Artist Collective shares a genuine passion for World Vision’s life-changing work. Through their efforts, our artists allow more people to hear about the work that we do, inspire others to become child sponsors, and motivate compassion and generosity towards children and families living in extreme poverty.
World Vision Canada is proud to join forces with a range of artists who use their influence and platform to tell the stories of those whose voices might never be heard. We are always looking to engage with people who are passionate about making a difference with their creativity. If that sounds like you, please get in touch with us!