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As artists, we wield tremendous influence in our culture. Plato rightly feared the arts’ ability to shape thought and sway the affection of society. When we harness the power of our public voice to speak out as advocates, we pierce the consciences of good men and women. We are proud to join forces with artists who are willing to use their influence and platform to tell the stories of those whose voices might never be heard... the poor, the marginalized, and the oppressed living in impoverished communities around the world.

Singer/Songwriter

Big Sugar

Who is Big Sugar?


"All the talk about one love and all this stuff, it’s all just good reggae music unless you’re doing the stuff you’re singing about."

Gordie Johnson and his Rasta brethren churn out a blend of roots-rock-reggae with double neck guitars and dreadlocks flying through the air. Big Sugar continues to live up to their reputation for thundering live performances and epic dub excursions.

Big Sugar partnered with World Vision for their Yardstyle tour, encouraging fans to sponsor a child so that an entire village of Ethiopian children would have a chance to go to school. “You can sing songs and play guitars all day, sell records and sell t-shirts, but it doesn’t carry as much weight emotionally as this, what we’re doing in Jarso. It’s very, very gratifying for us.”

Help Big Sugar Sponsor Children


When you sponsor a child, you help break the cycle of poverty by providing a child and their community with life-saving necessities. Canadians have been partnering with World Vision for more than 50 years, because they've discovered that sponsorship works. With your help, we partner with the child, their family, neighbours and local leaders to transform a struggling community into one that is thriving. World Vision’s programs focus on Food, Education, Health, Clean water, Child Protection and other vital areas which improve the lives of children and their community.

Join Big Sugar and the Artist Collective in creating change

Sponsor a Child

Can't donate yet? Share Big Sugar's Artist Collective page to help reach their sponsorship goal.